As a business owner or manager, it’s crucial to understand your customers’ behavior when they are inside your building. The insights gained from observing customer behavior can help improve customer engagement and drive revenue growth. However, it’s not always easy to gather this information, especially without technology to assist you. Fortunately, with connected analytics and a customer engagement platform, gaining insight into how your customers behave inside your building is now easier than ever.
Connected analytics and customer engagement platforms use a captive portal to gain insights into customer behavior. A captive portal is a web page that customers see when they connect to your Wi-Fi network. With a captive portal, you can require customers to provide basic information, such as their name and email address, before they can access your Wi-Fi network. Once customers have connected to your Wi-Fi network, the captive portal can collect data on their behavior, such as how long they stay, which areas they visit, and what they do while they are inside your building.
By analyzing the data collected through the captive portal, you can gain valuable insights into customer behavior. For example, you may learn that customers tend to spend more time in certain areas of your building than others. You may also learn that certain types of customers are more likely to visit your business during certain times of the day or week. Armed with this information, you can make informed decisions about how to improve customer engagement and drive revenue growth.
One way to use the data collected through the captive portal is to improve the customer experience. For example, if you learn that customers tend to spend more time in certain areas of your building, you can use this information to optimize the layout of your business. You may also learn that customers are more likely to visit your business during certain times of the day or week. With this information, you can adjust your business hours to better accommodate your customers.
Another way to use the data collected through the captive portal is to create targeted marketing campaigns. For example, if you learn that certain types of customers are more likely to visit your business during certain times of the day or week, you can use this information to create targeted marketing campaigns that are more likely to resonate with those customers. You can also use the data to personalize your marketing efforts. For example, if you learn that a particular customer visits your business frequently, you can send them personalized offers or promotions to keep them engaged.
In conclusion, understanding how your customers behave when they are inside your building is crucial for improving customer engagement and driving revenue growth. With connected analytics and a customer engagement platform that uses a captive portal to gain insights, gathering this information is easier than ever. By analyzing the data collected through the captive portal, you can make informed decisions about how to improve the customer experience and create targeted marketing campaigns that resonate with your customers. So, if you’re not already using a captive portal to gain insights into customer behavior, it’s time to start.
